Industries Using Salesforce

Any company who wants to streamline their sales, marketing, customer service and improve their customer experiences. Salesforce is used by thousands of companies. Below are a few that you have heard of.


Pardot allows you to create campaigns that move your customers along their sales cycle while understanding their needs each step of the way

Conduct A/B testing to gain deeper insights and use reading and SPAM filter checkups to ensure emails are reaching your prospects

Build emails quickly with responsive templates that also can be tested on multiple browsers to provide the best user experience

Automate engagement by creating nurturing campaigns with scheduled sends, and autoresponders for forms and landing pages

Provide personalized messaging that changes based on a leads engagement and automatically segment leads

Lead Qualification

Identify which leads are hot, warm, and cold to send them to the appropriate sales rep or the next stage of their journey with personalized content.

Use campaign tracking code to track a leads activity

Customize scoring/grading for your data to determine the type of lead

Utilize page actions & completion actions to identify when a particular action was taken

Progressive Profiling – every time a lead lands on your site, new fields are displayed for a different “ask” will appear to prevent opt-in fatigue and also collect more data on that lead

Lead Generation

Keep leads flowing in by using Pardot’s forms, landing pages, and social connectors.

Landing page builder helps you create pages without needing a developer

Smart forms are easy to create and adds progressive profiling to collect new information during each interaction

Organic and paid search is easy to track by integrating Google Adwords

Social posting can be done directly from Pardot and lead interactions on campaigns are tracked

Lead Management

Know all of your leads, hot and cold, their needs, wants, and every interaction to move them along the appropriate journey.

Nurture leads through Pardot’s Engagement Studio using rules, triggers, and actions

Qualify leads by scoring interactions and objective grading

Segment and automate your lead lists

Provide dynamic content that makes messaging personalized with targeted offers and new information

Sales Alignment

Pardot helps you align sales and marketing efforts while collecting and nurturing quality leads.

Leads can be dropped into nurturing tracks directly from your CRM

Receive real-time alerts to respond quickly to hot leads

Use the activity tracker to track every interaction and create relevant conversations

Conduct A/B testing to gain deeper insights and use reading and SPAM filter checkups to ensure emails are reaching your prospects.

ROI Reporting

Allows you to create your own workflows and provides advanced reporting and analytics to gauge marketing tactics.

Measure campaign performance and analyze marketing efforts

Lifecycle reporting allows you to move your leads through the sales funnel to close more deals

Advanced reporting features like the SPAM analysis, rendering tests, and engagement reports help you to understand interactions

Progressive Profiling – every time a lead lands on your site, new fields are displayed for a different “ask” will appear to prevent opt-in fatigue and also collect more data on that lead

Interested In Learning How Pardot Matches Your Business Needs?

With Pardot, you can use the different features to manage your leads during each step of their customer journey. Connect with a consultant today to learn how Pardot can help you optimize your sales and marketing process.


Who Should Use Pardot?

Pardot caters to companies that have a sales and marketing process in need of automating redundant tasks and accelerate their lead generation efforts. Generally, Pardot is the best option for teams who need complex rule-automating capabilities, lead qualification, and email nurture programs. Pardot is the ideal solution for companies that rely on their sales team to close deals.


Marketers use Pardot to streamline their marketing efforts, save time on lead generation tactics, customize nurture email newsletters, and run marketing campaigns.

Sales & Business Development

Sales teams use Pardot receive quality leads. Prospects are qualified and scored, alerting Sales of the hottest leads so they can take the appropriate actions to increase conversions.

Lead Generators

Lead generators love Pardot’s ability to create custom landing pages, opt-in forms, and the use of campaign tracking to log each interaction.

Not Sure if Pardot is for You?


Weitz & Luxenberg

Weitz Lux receives inquiries from dozens of websites, vendors, and referral firms and keeping them all organized was a significant challenge. Shuttle gives us the ability to pass unique inquiry information from different sources, as well as add proprietary tagging to separate each stream and accurately attribute where that lead originated.
William D., Director of Operations, Weitz & Luxenberg

Traka USA

We had an excellent experience working with the Lunar team on our Pardot development project. Choosing a partner with an in-house Pardot expert was essential for us. The team is really sharp, flexible and creative in finding the correct solution when posed with technical challenges. We hope to continue our work with Lunar as we expand our use of Salesforce and Pardot into other areas of the business.
Brendan W., Marketing Manager, Traka USA

At, we’re serving bleeding edge technology disruptors, so we needed a partner with a diverse skill set who could deliver on a tight deadline. Lunar’s experience working with a wide variety of different industries means they can easily scope down the complexity of a project and deliver results quickly.
Matt B., Head of Customer Success,

You Can Experience Growth Too

Reach more customers where they are and offer meaningful engagements.


Get Your Free Lead Grading & Scoring Guide

Learn the difference between lead grading and lead scoring and how they work together to score leads based on implicit buying signals. The guide also includes a Pardot scoring cheat sheet to get you started!

Unlock the Potential of Pardot

All too often, companies purchase Pardot, and it sits there waiting to be used to its full potential. Don’t let this happen to you; a consultant can strategize with you to align your sales and marketing goals using Pardot for higher ROI, conversions, and more loyal customers.

Want to Work With Us?

In today's fast-paced digital economy, streamlined process is essential. Lunar helps automate your complicated sales and marketing processes. Let's talk!