Lunar Chosen to Present at ILTACON Startup Hub

Orlando SaaS company to speak and exhibit new texting solution at legal technology conference

ORLANDO, Fla. – Aug. 14, 2019 Lunar, an Orlando-based Salesforce consulting and SaaS technology company, today announces its acceptance to ILTACON Startup Hub. ILTACON is the leading legal technology conference for forward-thinking professionals who are looking for ways to more seamlessly integrate technology into the legal industry. Lunar is one of only eight companies chosen to present their innovative approach to outdated business struggles at ILTACON Startup Hub.

Lunar’s kickoff event will be held on Wednesday, Sept. 11 from 3-6 p.m. at Lunar’s downtown Orlando office, located on the second floor of the 1 S. Orange Ave. building.

This year, Lunar integrated its business-to-business texting solution, Uplink, with SmartAdvocate, an award-winning legal case management system designed for personal injury and mass tort litigation practices. With this integration, Lunar’s Uplink allows law firms to utilize the ease of communicating with clients via text message and do it safely and securely. With Uplink, lawyers have the ability to text clients from their personal cell phone using a separate phone number unique to each user. All text conversations are automatically synced and saved in a law firm’s CRM, providing firms with full visibility into all activities.

A Lunar survey found 94% of people consider voicemail to be the least convenient form of communication, and 92% of people prefer texts or emails from a business or salesperson. As a result of this trend, law firms are turning to text messaging to better communicate with clients and are looking for new tools to carry out and document those conversations.

“Through our work with the large national law firm Weitz and Luxenberg, we recognized that the legal industry could be better equipped to meet their clients’ evolving communication preferences,” said Jon Robinson, president of Lunar. “It is an honor to be recognized as a leader in legal technology solutions and showcase Uplink at ILTACON Startup Hub.”

ILTACON 2019 is a four-day event, held Aug. 18 to Aug. 22 in Orlando, Florida, that inspires, educates, and informs over 1,600 key decision-making legal technologists. ILTACON provides educational sessions, speakers and exhibitions that cover strategies to alter current legal industry practices for the better. Lunar is scheduled to speak on Tuesday, Aug. 20 at 2:55 p.m. at ILTACON’s Lounge 1 (Gilligan’s Island). 

“Through Uplink’s SmartAdvocate integration, we are saving law firms time and money by increasing their speed of document collection and case filing,” said Robinson. “At ILTACON, we hope to enlighten legal tech decision-makers on the impact of utilizing texting as a communication channel.”

Lunar can be found at booth StartUp6. For ILTACON’s exhibitor floor map, visit

To learn more about Lunar, visit

About Lunar

Lunar automates and integrates technology to get more out of a business’s existing sales and marketing. Focused on revolutionizing the way businesses function through technology, Lunar provides expertise in Salesforce, marketing automation, and application development to produce the most efficient processes to meet client needs. Lunar combines consulting services with its own SaaS products, such as Uplink, a communication tool that allows sales teams automatically log business-related text messages and phone calls, and TicketBeam, a tool that integrates ticketing platform data and Salesforce to enable users to take action off of customer data. Guided by its core value of “Expect the Moon,” Lunar has built a company culture that exceeds and defies expectations, and empowers both employees and customers with knowledge and tools to succeed. For more information, please visit

Media Contact
Amber Richards
Uproar PR for Lunar
(321) 236-0102, x234

Image of a space rocket

Track Sales Touchpoints Seamlessly in Salesforce for a 360-Degree View

Sales is Going Mobile Actually, we’re already there. Our cell phones are as powerful as our computers and allow us to work whenever and wherever we want. The ability to respond instantly and communicate through voice, text, and video has changed the sales process by increasing the volume and ease of making sales touchpoints. Customers […]

Why Law Firms Need to Track Text Message Conversations with Clients

In the legal world, there’s a perfect storm brewing. With bar restrictions weakening in recent years allowing lawyers to more freely use text messages to communicate, more people glued to their smartphones than ever, and text messaging proving to be a preferred communication method compared to phone calls and emails, text messages can take your […]