Lunar Adds 25-Year Software Development and Enterprise IT Veteran to Executive Team

Former EA Sports global technology director, IBM software engineer joins SaaS product and Salesforce consulting company

ORLANDO, Fla. – May 15, 2019Lunar, a Salesforce consulting and SaaS technology company that automates and integrates technology to help companies get more out of their existing sales and marketing, welcomes Tim Platt to its team as executive VP of technology. In his role, Platt serves as a mentor for Lunar’s evolving software development team, as well as providing architecture input, leading security and compliance efforts and providing cloud technology leadership.

Lunar began as the operations team at Launch That, a digital marketing company that creates, develops and markets internet-centric corporate brands. Because of its success in serving external businesses, Lunar spun off from Launch That in January 2019. Most recently, Lunar released its flagship SaaS application, Uplink, a text messaging and voice communication platform that integrates with Salesforce. Uplink streamlines the workflow of salespeople, provides visibility into workplace communications and helps retain revenue for organizations when a salesperson leaves the company.

“I began working with the Lunar team as an outside consultant while they were still a division of Launch That. The dynamics of the team and the efficiencies they provided their clients made it clear to me that Lunar was onto something big,” said Tim Platt. “I’m excited to bring the experience I have to the team and help build Lunar to everything it can be.”

Platt began his career at IBM in 1993, serving as a software engineer before moving into roles at Cardinal Health, Inc., a pharmaceutical distribution company, and VisualGov Solutions, where he developed websites for payment of property tax obligations. For 10 years, Platt worked with EA Sports as development manager, then director of global technology solutions service delivery for applications and infrastructure. In 2014, Platt left EA Sports to launch Virtual Operations, a company that plans, designs and implements business solutions utilizing Microsoft Azure and open source technologies.

“One of the values and experiences we look for when selecting someone to join our team is that of an entrepreneur. Not only does Tim have the high-level experience we were looking for in a VP of technology, but he also started his own business, Virtual Operations, that continues to be successful with Tim as part-owner,” said Jon Robinson, president at Lunar. “Tim’s background will help push Lunar into its next stage of growth.”

To learn more about Lunar, visit

About Lunar

Lunar automates and integrates technology to get more out of a business’s existing sales and marketing. Focused on revolutionizing the way businesses function through technology, Lunar provides expertise in CRM, marketing automation, platform integration and application development to produce the most efficient processes to meet client needs. Lunar combines consulting services with its own SaaS products, such as Uplink, a communication tool that allows sales teams to reach customers directly from their phone’s text messaging app and visualize conversations in Salesforce. Guided by its core value of “Expect the Moon,” Lunar has built a company culture that exceeds and defies expectations, and empowers both employees and customers with knowledge and tools to succeed. For more information, please visit

Media Contact
Amber Richards
Uproar PR for Lunar
(321) 236-0102, x237

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