Launch That to Spin Off Lunar Division for Consulting and Technology

Digital marketing firm will raise the profile of Lunar, which has two new SaaS products, consulting for high-profile clients, and continued growth on the horizon

ORLANDO, Fla. – Feb. 18, 2019 – Spurred by the desire to help companies implement Salesforce practices, Launch That, LLC has spun off its Lunar division into a separate business.

The move was effective Jan. 1, 2019.

Lunar began as an operational team for Launch That, a digital marketing company that creates, develops and markets internet-centric corporate brands. While servicing Launch That’s marketing projects, the operations team assisted partners in streamlining internal business processes, including the implementation of Salesforce.

The team was renamed Lunar in 2017 and began focusing on external client development in early 2018. The decision to establish Lunar stems from its early business development success and the desire to provide a unique mission and vision separate from Launch That.

“We’ve recognized the unique services and products Lunar offers, and believe there is room for continued success,” Launch That CEO Gene Apelado said. “This spin-off is a natural part of Lunar’s evolution and growth. The distinction of Lunar and Launch That will give both companies the freedom and flexibility to grow and succeed in a manner best-suited to them.”

Lunar has two SaaS products: Uplink, a text-messaging sales application and Shuttle, software for lead-distribution management. Uplink recently won the Demo Jam award at Florida Dreamin’ – a community-organized event that provides sessions, speakers and hands-on workshops -, for the Salesforce application that impressed convention attendees the most. The communication tool lets sales teams text customers directly from their phone’s messaging app and visualize the messages in Salesforce.

By customizing and optimizing Salesforce, Lunar’s consulting services save businesses time and money by providing insight into sales data and customer behavior. Lunar is a Salesforce registered consulting partner with clients nationwide, with a particular focus on companies in the Orlando area.

Lunar recently landed agreements with multiple sports-related clients, demonstrating its ability to compete in the market and accelerating the opportunity to excel as a standalone company.

“We’re incredibly proud of the work we’ve put forth and the confidence our ownership group has in our efforts,” Lunar President Jon Robinson said. “As our own separate entity, Lunar can flourish in its own right. We’re looking forward to another year of innovation as we redefine what it means to ‘Expect the Moon.’ ”

Launch That and Lunar will function as collaborative peers under common ownership. Formerly known as AMAG, Launch That was born in 2007 as a privately-held digital marketing company focused on lead-generation. The company’s core strengths are search engine optimization, search engine marketing (pay-per-click advertising), web development and design, content marketing and social media marketing. Among the brands it cultivated are,, and Launch That sold in 2014.

Launch That and Lunar will be the lead tenants in a redeveloped, 105-year-old building on the southeast corner of Orange and Central avenues in the heart of Orlando’s downtown.

Salesforce and others are trademarks of, inc.


Lunar automates and integrates technology to get more out of a business’s existing sales and marketing. Focused on revolutionizing the way businesses function through technology, Lunar provides expertise in CRM, marketing automation, platform integration and application development to produce the most efficient processes to meet client needs. Combining consulting with its own SaaS products – Shuttle, a user-friendly lead collection, user tracking, and lead distribution software, and Uplink, a communication tool that allows sales teams to reach customers directly from their phone’s text messaging app and visualize conversations in Salesforce – Lunar fills the growing void between marketing, sales and technology. Guided by its core value of “Expect the Moon,” Lunar has built a company culture that exceeds and defies expectations, and empowers both employees and customers with knowledge and tools to succeed. For more information, please visit


Launch That, LLC is a recognized national leader in digital marketing, specializing in search engine optimization, pay-per-click advertising, content marketing, social media marketing, website design and web development. It markets websites in highly competitive industries, parlaying online strategies that turn website visitors into customers for businesses. Launch That is privately held and has its headquarters in downtown Orlando. For more information about Launch That, visit

Media Contact
Frank Wolff
Uproar PR for Lunar
(321) 236-0102, x237

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