Invoca is a call intelligence platform for marketers, measuring and automating inbound phone calls. Invoca provides businesses with granular campaign attribution offering a deeper understanding of why customers are calling, provides intelligence about the caller, and analyzes what is being said in conversations.

Invoca Bridges the Digital Marketing and Caller Gap

With a multitude of integrations, Invoca goes beyond call tracking by seamlessly adding phone calls into your customer journey to provide a positive brand experience.

Invoca Answer

Every call provides valuable data including online and offline engagements with your company, demographic information, location, and more.

  • Customer profiles
  • Insights into what customers said
  • Signal Indicators of customer intent
  • Integrate with other tools for consistent marketing automation
Invoca Engage

Using the data collected from Invoca Answer, you can personalize each caller experience to increase conversions and sales.

  • Visualize real-time data about each caller
  • Assign how to treat a call based on different factors
  • Automatically route to correct destination
Invoca Connect

After routing a call, you can ensure the next step in the customer journey is a success by integrating Invoca data into other marketing tools

  • Search Advertising
  • Display Retargeting
  • Email Marketing
  • Social Advertising
  • Web Analytics
  • CRM

Ready to Get Started?

We can help you strategically implement Invoca into your current Marketing Stack.

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How Are Sales & Marketing Teams Using Invoca?

Search Advertising

Invoca gives you data from your paid search calls from call extensions, call only ads, and landing pages. It also updates your campaigns when a call converts and tracks which keywords are driving calls.

Email Marketing

Now you can track who calls after reading an email using Invoca’s feature of displaying dynamic tracking phone numbers.

Display Advertising

Invoca allows you to set rules to update when a caller has converted preventing them from being retargeted and wasting marketing resources.

Social Advertising

Invoca integrates with Facebook Ads giving you indicators of which targeted audiences will most likely call and offers insights into which campaign, ad set, and specific ad drove a call. Integrates with Instagram and offers retargeting triggers for ads based on call data, look-alike audience targeting, and native reporting.

Invoca Integrates with Your Favorite Marketing Tools

Integrating Invoca into your Marketing Stack is easy with Invoca’s numerous integrations to create the complete customer journey. Ready to learn more?


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Search and Bid Management
Google Ads, Google Marketing Platform
Marketing Cloud
IgnitionOne
Adobe Media Optimizer
Kenshoo
Acquisio
Attribution
Marketing Cloud
Marketo
Hubspot
IgnitionOne
Marketing Automation
Marketing Cloud
Marketo
Hubspot
IgnitionOne
Web Analytics
Google Analytics
Adobe Analytics
webtrends
CRM
Salesforce
Microsoft Dynamics
Web Optimization
Optimizely
Adobe Target
Performance Marketing
Cake
Has Offers
LinkTrust
Social
Facebook Advertising
Instagram Business

Learn More About Invoca

Strategically implementing new technologies can be challenging, but we make sure that you have a successful beginning to fully utilize all your marketing tools.

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In today's fast-paced digital economy, streamlined process is essential. Lunar helps automate your complicated sales and marketing processes. Let's talk!