Salesforce announced on April 20, 2018, all web-to-lead and web-to-case endpoints were updated. The impact of this change was broad and wide-reaching across tens of thousands of Salesforce customers. If your website is using the web-to-lead (W2L) or web-to-case (W2C) methods to submit new leads or cases from your website to Salesforce, you must make changes to your form setup in order to avoid losing every lead and case submission until a fix or replacement is implemented.
Avoid losing leads
Lunar held a webinar on April 11th, 2018 which helped explain why this is a big deal, what your options are, and provide a course of action along with detailed instructions on how to avoid an impact to your customer’s lead and case submissions.
Do you know if you are using either of these methods on your website? Marketing teams may be working with the same website to Salesforce integration for years and have no idea whether or not web-to-lead or web-to-case are currently being used. This is even more dangerous because if you don’t know, you cant take the necessary steps to update these setups and continue uninterrupted lead and case flow.
To see if you are using one of these methods, check the HTML on your form pages for a form action that points to a URL including www.salesforce.com. Resolving this issue requires going into your HTML and changing URL endpoints.
This change by Salesforce has surfaced many of the other issues with web-to-lead and web-to-case and is a great opportunity for you and your organization to consider an alternative method to get leads and cases from your website into Salesforce.
Should you be using Web-to-Lead or Web-to-Case?
Now that the update took place, you should evaluate whether or not to continue using these two methods to capture form data from your website and submit it to Salesforce.
Are you aware that a lead is lost if someone submits an email address or phone number that doesn’t fit the standard format? Leads are also lost if your Salesforce setup requires specific fields to be filled out upon lead creation but they aren’t included in the web-to-lead setup. Last name, for instance, is required by default. If your web-to-lead form isn’t submitting that field, your leads enter a black hole and you can never retrieve them.
Did you know that you are limited to only 500 submissions in a 24-hour period? If your website gets spammed, you could potentially lose visibility to legitimate inquiries.
What if you want an email every time a lead gets submitted under certain conditions, you want to know which marketing campaign the lead came from, or you want to route leads to Salesforce under certain conditions, but to an email address or to Slack in other conditions? None of this is possible with Salesforce web-to-lead.
Along with the above, there are many other limitations to the functionality of web-to-lead and web-to-case. That’s why we created Shuttle.
Visit our website to learn more about Shuttle and how it can help your business solve data consistency challenges.
Business Development Manager
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