Text messaging has become a valuable sales communication tool. Learn about how an SMS CRM integration can breath new life into your company’s sales process.
The summer 2019 Salesforce release notes have been announced. Learn the biggest updates for your sales, service, and marketing teams.
Salesforce enables all types of companies regardless of size or industry to develop a clearer understanding of their prospect and customer data, and allows for streamlining of various corporate processes. While the benefits of utilizing Salesforce are clear, what isn’t so defined is the difference between businesses customizing Salesforce and “configuring” the platform to fit […]
The technology industry is never set, constantly advancing at a pace few other markets, if any, can replicate. For sales professionals, tech advancements have ushered in new opportunities to reach prospects and engage current customers whenever, wherever they are located. Thanks to the rise in popularity of smartphones during the “mobile revolution,” text messages now […]
Salesforce is known for consistently pushing the envelope to improve their products. Throughout 2018, we have seen a multitude of new releases that enhance productivity for users such as the ability to create Quick Actions in Lightning experience, build macros in Lightning Sales console, and build targeted customer journeys using Journey Templates in Marketing Cloud. […]
It is no secret that technology is rapidly changing how businesses function day to day. With the ability to quickly produce, test, iterate, and scale or pivot, companies of all sizes are experiencing the truth behind “Every Business is a Software Business.” Whether your company sells products or services, technology is an essential piece to […]
Which Pardot Plan Does My Business Need? Pardot is a business-to-business (B2B) marketing automation and lead management software. Its features include: Email marketing Lead nurturing Sales intelligence CRM integration Lead management Social media marketing ROI reporting Comparing Pardot Editions When considering Pardot marketing automation for your business, you will have a choice of three plans: […]
Is Adopting Pardot Right for My Business? Pardot is a software as a service (SaaS) marketing automation tool by Salesforce. The Pardot platform offers email automation, targeted email campaigns and lead management that can help businesses communicate with prospects and customers. With Pardot, multiple marketing campaigns can be managed from one platform. Typically, businesses consider adopting […]