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3 Innovative Releases Every Salesforce User Should Know About

Salesforce is known for consistently pushing the envelope to improve their products. Throughout 2018, we have seen a multitude of new releases that enhance productivity for users such as the ability to create Quick Actions in Lightning experience, build macros in Lightning Sales console, and build targeted customer journeys using Journey Templates in Marketing Cloud. […]

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Why Embracing Technology is a Requirement for your Business

It is no secret that technology is rapidly changing how businesses function day to day. With the ability to quickly produce, test, iterate, and scale or pivot, companies of all sizes are experiencing the truth behind “Every Business is a Software Business.” Whether your company sells products or services, technology is an essential piece to […]

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Which of the Three Pardot Pricing Plans Is Best for You?

Which Pardot Plan Does My Business Need? Pardot is a business-to-business (B2B) marketing automation and lead management software. Its features include: Email marketing Lead nurturing Sales intelligence CRM integration Lead management Social media marketing ROI reporting Comparing Pardot Editions When considering Pardot marketing automation for your business, you will have a choice of three plans: […]

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Adopting Pardot to Grow Your Business and Sales Initiatives

Is Adopting Pardot Right for My Business? Pardot is a software as a service (SaaS) marketing automation tool by Salesforce. The Pardot platform offers email automation, targeted email campaigns and lead management that can help businesses communicate with prospects and customers. With Pardot, multiple marketing campaigns can be managed from one platform. Typically, businesses consider adopting […]