Lunar

What We Learned at SaaStr Annual 2019

SaaStr Annual is a must-attend event for any SaaS business. It’s not just the place to learn cutting-edge business techniques in cloud technology — it’s also the perfect event to connect with like-minded professionals using networking tools such as Braindates and Brella. In this post, we’ll reveal the most useful tips we learned while we […]

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Top 4 Marketing Tips from Invoca Summit

Invoca Summit had an impressive line up of speakers from companies like Google, Adobe, and Forrester highlighting innovations and trends in the marketing and product world. Below are a few tips from the summit that all companies can take action on now. Take Advantage of AI technologies Artificial Intelligence is a dream come true for […]

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How to Delight Your Customers: Lessons from Invoca Summit

It is no surprise that meeting customers needs and wants is crucial for every business. But how are you doing this? We, at Lunar, learned a great deal about creating and delivering delightful experiences at the Invoca Summit last week. This post is inspired by all of the sessions and keynote speakers this year. “All […]

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4 Event Highlights from Florida Dreamin’ 2018

Florida is home to a thriving community of Salesforce evangelists. Lucky for us, the amazing and helpful Florida Dreamin’ team put together an event that is one we won’t forget! It offered the perfect atmosphere to connect with other trailblazers, learn about new products, and understand how to tailor customer experiences. From new tools to […]

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3 Innovative Releases Every Salesforce User Should Know About

Salesforce is known for consistently pushing the envelope to improve their products. Throughout 2018, we have seen a multitude of new releases that enhance productivity for users such as the ability to create Quick Actions in Lightning experience, build macros in Lightning Sales console, and build targeted customer journeys using Journey Templates in Marketing Cloud. […]

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Top 5 Things to Know About the California Privacy Act

Back in March 2018, consumers were appalled to learn that over 50 million people were affected by the data breach of Cambridge Analytica. The data was collected and exploited through a simple personality quiz on Facebook. Once this was released, it was apparent that personal information was more accessible than ever to obtain encouraging the […]

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Why Embracing Technology is a Requirement for your Business

It is no secret that technology is rapidly changing how businesses function day to day. With the ability to quickly produce, test, iterate, and scale or pivot, companies of all sizes are experiencing the truth behind “Every Business is a Software Business.” Whether your company sells products or services, technology is an essential piece to […]

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Expect the Moon: Our Lunar Culture

At Lunar, we follow the creed “Expect the Moon” meaning we consistently deliver work that exceeds expectations and goes above and beyond for our clients. Producing high-level work requires a blend of top talent with an organizational culture that fosters creativity and drives inventiveness. Communication We establish open communication and collaboration from the get-go by […]

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Salesforce Summer ’18 Release – Lunar’s Favorite Features

As a Salesforce Partner, we look forward to reviewing Salesforce updates – rolled out every spring, summer, and winter – to identify new ways to maximize the platform for our clients.  The Summer ’18 release revealed an array of improvements and additions that can increase productivity and customizability for Salesforce users. Below are some of […]

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Top 3 Trending Themes Across Salesforce Connections 2018

Each year, Salesforce hosts a Connections conference to highlight how companies are engaging with their customers, best practices, and new tools that make it easier to offer a personalized experience. This year, we noticed similar themes across a majority of sessions and keynotes that touched on three main aspects of sales and marketing today. Fourth […]