Ever wonder if you should send that text to a customer or a prospect? Data from Lunar’s recent Sales Communication Survey says you should.
Texting is ubiquitous. By the mid-2000s, it had practically become the de facto form of communication for the Digital Age, largely facilitated by the mobile boom and the subsequent smartphone wars. According to GSMA Intelligence, more than 5 billion people worldwide have a cell phone subscription. To put that into perspective, nearly 65 percent of […]
Invoca Summit had an impressive line up of speakers from companies like Google, Adobe, and Forrester highlighting innovations and trends in the marketing and product world. Below are a few tips from the summit that all companies can take action on now. Take Advantage of AI technologies Artificial Intelligence is a dream come true for […]
It is no surprise that meeting customers needs and wants is crucial for every business. But how are you doing this? We, at Lunar, learned a great deal about creating and delivering delightful experiences at the Invoca Summit last week. This post is inspired by all of the sessions and keynote speakers this year. “All […]
Each year, evolving technology alters the way marketing and sales teams function. This year, calls and text messaging for business are on the rise. To get the most out your marketing campaigns, add call tracking and text to your technology stack. The line between sales, marketing, and even customer success are blurring. Closing deals is […]
It has been exactly one week since the last day of Dreamforce and we are still reflecting on what we took away from this annual event otherwise known as the San Francisco takeover. The weather was amazing, the concerts and activities were beyond entertaining, and most importantly the lessons learned from Dreamforce were unforgettable. Walking […]
Back in March 2018, consumers were appalled to learn that over 50 million people were affected by the data breach of Cambridge Analytica. The data was collected and exploited through a simple personality quiz on Facebook. Once this was released, it was apparent that personal information was more accessible than ever to obtain encouraging the […]
It is no secret that technology is rapidly changing how businesses function day to day. With the ability to quickly produce, test, iterate, and scale or pivot, companies of all sizes are experiencing the truth behind “Every Business is a Software Business.” Whether your company sells products or services, technology is an essential piece to […]